TIA 2026 - Episode 4: Planning For The End… Not The Impact

The contestants are challenged to reframe short-term insurance, showing how car and home cover can protect livelihoods, build wealth, and create pride - just like funeral cover. It’s about creativity, cultural relevance, and the ability to deliver a message that resonates with South Africans.

Who will rise to the challenge and who will be left behind?

Sponsored by Bryte Insurance