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Cartrack equips drivers to display better behaviour on the road

22 September 2017Andre Ittmann, Cartrack
Andre Ittmann, CEO of Cartrack.

Andre Ittmann, CEO of Cartrack.

New fleet management technologies are setting increasingly high road safety standards as a result of insights obtained from telematics technologies installed in these vehicles. It might be time for individual drivers to follow the lead...

A lack of detailed knowledge on the part of road users relating to road safety is compromising safety on the road, according to leading fleet management, vehicle tracking and telematics technology company, Cartrack.

Cartrack South Africa CEO, Andre Ittmann, notes that while drivers are aware of basic road laws, they are often unaware about many other” unwritten” rules and regulations and the associated impact of driving behaviour.

“There are many additional aspects to road safety that drivers seem to be unaware of. An average driver breaks many of the fundamental rules of road safety on a daily basis, which affects general safety levels on the road.”

Ittmann highlights fuel consumption as an important yet generally unacknowledged indicator of poor driving, and notes that fleet management could be a highly effective tool in curbing these trends.

“Aspects of driving such as speeding, harsh breaking and excessive engine idling all have a major impact on fuel costs as well as safety. Even if you do not own a fleet and would like to improve your personal driving skills, the Cartrack telematics data can equip you to drive better by determining what remedial actions could rectify any unseen problems you may have.”

A 2015 article in Popular Mechanics about the Top 10 Most Common Driving Mistakes illustrates Ittmann’s point about hidden road laws, and how easily drivers break them. The first two items on the Popular Mechanics list focus on not paying enough attention (such as texting while driving) while the third item is tyre pressure, which is a seldom discussed factor in driving behaviour.

“Tyre pressure is an excellent example of how breaking the rules of the road easily involves simple ignorance. A poorly inflated tyre can be lethal to drive on, but many people are unaware of this fact,” notes Ittmann.

While hidden road safety issues like tyre pressure seriously affect individual drivers, commercial vehicle fleets have powerful tools at their disposal which allows them to significantly improve driving standards across hidden and obvious aspects. Key to their success is the combination of extensive vehicle tracking data with incentive programmes that reward driver performance that complies with pre-defined rules and set criteria.

“Incentives and rewards allow companies to use the raw data at their disposal to change behaviour for the better. Often, this change involves encouraging small changes that will have a positive and noticeable impact on general safety levels and costs.

“For example, at Cartrack, we help our clients to implement a driver scorecard. This scorecard assesses behaviour across a wide range of data elements, which the system supplies in real time. Using this data gives a company the power to positively transform driver behaviour across a spectrum of set benchmarks he says.

Commercial driver scorecards focus on vehicle maintenance as much as on driver performance. Tyre pressure, oil and brake checks and the wearing of seatbelts are all tracked, along with conventional considerations such as driver speed, harsh breaking and route optimisation. The scorecard also includes important administrative components, such as licenses and permits.

Ittmann concludes that drivers will respond better to expanded knowledge and performance incentives, rather than punitive punishment.

“When everyone within a team understands that they are properly cared for and efficiently run vehicles are safer on the road, drivers will naturally keep operating costs low and avoid penalties and fines.”

“If companies aren’t actively managing and incentivising drivers, they are wasting money. Individual drivers should take a leaf out of this book and approach how they drive on the road in terms of a general scorecard that covers maintenance as well as behaviour. If more people followed this example, the road safety levels in South Africa would improve dramatically.”

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