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Using Generative AI in Advice Without Losing Trust: Morningstar South Africa’s Practical Principles for Advisers

Using Generative AI in Advice Without Losing Trust: Morningstar South Africa’s Practical Principles for Advisers

12 May 2026

Generative AI is quickly becoming part of the modern advice toolkit, promising to reduce administrative burden and improve practice efficiency.

Managing Client Expectations in Short-Term Insurance

Managing Client Expectations in Short-Term Insurance

05 May 2026
Six ways IFAs can benefit from South Africa’s new conduct regulation

Six ways IFAs can benefit from South Africa’s new conduct regulation

30 April 2026

With the anticipated promulgation of the Conduct of Financial Institutions (COFI) Bill in September 2026, Independent Financial Advisers (IFAs) must act now to position their practices and take advantage of the opportunities it presents.

Adding advice value by navigating client emotions

Adding advice value by navigating client emotions

30 April 2026

A growing number of financial intermediaries are turning to behavioural insights to give them an edge in building trust with clients and delivering better financial outcomes. In fact, helping clients withstand volatile or uncertain markets is rated as one of the most valuable services advisers provide.

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Finfluencers in the Spotlight

Finfluencers in the Spotlight

17 April 2026
Where the app and adviser meet: The role of holistic financial advice

Where the app and adviser meet: The role of holistic financial advice

15 April 2026
Sound financial advice touted to protect life insurance premium

Sound financial advice touted to protect life insurance premium

09 April 2026
Awareness is key to protecting your clients from fraud

Awareness is key to protecting your clients from fraud

26 March 2026
Why Behavioural Finance Will Matter More Than Ever in the Age of AI

Why Behavioural Finance Will Matter More Than Ever in the Age of AI

24 March 2026
Advisers positioning for USD100 trillion wealth transfer

Advisers positioning for USD100 trillion wealth transfer

24 March 2026
Will COFI Force IFAs to Consolidate? Separating Myth from Reality

Will COFI Force IFAs to Consolidate? Separating Myth from Reality

23 March 2026
Advisers must test the tax case for endowment switches

Advisers must test the tax case for endowment switches

19 March 2026
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