Reaching the mobile tipping point to discover what the customer of tomorrow wants
Our lives have become, in many ways, a ‘mobile experience’. We’ve become inseparable from, dependent on and emotionally attached to our devices to the extent that we feel lost without them. Whether for social media, banking, business tasks, buying and selling products, or for identification purposes, mobile devices are an essential part of everyday life. This mobile experience is now part of everyday life for more people than ever before, smartphone penetration has become more prevalent and the management of the identity we use online is now of critical importance – the requirement for using Digital Identities is mounting as the use of them permeates our daily activities: using them both for our personal and professional lives.