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Managing a business always has inevitable challenges, risks and uncertainties that could impact its financial sustainability. Your business is your primary and greatest investment, physically, emotionally and financially as it funds and directs your and your family’s accustomed lifestyle.
It’s been 18 months now since the pandemic came into our homes, businesses and communities and introduced a new normal. Eighteen months of uncertainty, loss and adaptation.
An old Chinese proverb says, “if you chase two rabbits, both will escape”. It is a lesson that fits neatly within the raison d’etre of market segmentation. For almost any organisation, segmentation is a critical tool when planning how to efficiently allocate resources not only to maximise outcomes for the business, but to ensure clients are appropriately serviced.
If you had to hazard a guess, when do you reckon the COFI Bill will be signed into law?