Three tips to seal your next financial deal
Are you tried of bending over backwards to get your clients or potential customers to do what is clearly in their best interests to do? You are not alone. The good news is that Jane and Joe Average are slaves to a whole host of behavioural biases that guide their decision making; and these biases are yours to manipulate, respectfully. In a provocative presentation to the 2022 Discovery Retirement Summit, Prof. Katie Milkman of the Wharton School at the University of Pennsylvania, told the audience of financial advisers that a deeper understanding of behavioural sciences could significantly improve clients’ decision making retirement outcomes.