Businesses shouldn’t see POPIA as just an administrative burden - it’s an opportunity to build customer trust
07 September 2021
The recent implementation of the Protection of Personal Information Act (POPIA) means that every business or organisation, irrespective of size or type, is now accountable to consumers for the protection and appropriate use of their data. The legislation applies on two levels - businesses that gather and store customer data, as well as those that merely use it, without capturing or storing it, fall within the scope of the POPIA.