Rebel with a cause
12 July 2018
Thirty-eight years ago Ricardo Semler threw away the workplace rulebook and gave his 3,000 Brazilian employees at Semco, a centrifuge manufacturing company, the freedom to determine their own salaries and decide when to go to the office. He achieved a 40% return on capital, every year, for 25 years. Now, as he prepares to visit South Africa to speak at the Allan Gray Investment Summit next week, we find out what makes him tick, what makes him mad, and what South Africa needs to do to get back on track.