They call it “Big Data”
31 October 2016
Big data is generally defined as large amounts of raw data – structured or not – that can be mined for information that may reveal certain trends and patterns. While this is important for all industries, it is particularly important in the financial services industry where massive amounts of data are gathered from clients on a daily basis. Without the ability to process and analyse this data from its raw form to draw out insights and patterns, there can be little value-add towards product innovation, service enhancement and the ability to cross-sell across business segments.