Life insurance: keeping up to date with the changing market
According to a recent report, growth in the life insurance market globally has lagged behind the banking and manufacturing sectors and insurers are losing share to industry players not traditionally involved in life insurance. For example, asset management is being done by third party capital providers, marketing is being taken over by search engines like Google and the success of a product is often affected by online reviews. Whereas ‘cumbersome consumer interactions’ did not necessarily hamper success in the past, consumers increasingly require transparency, speed and flexibility.