Post-Covid-19 business success is not about navigating the new normal, it’s about defining it. And data insights are key.
Apart from the obvious impact of months of lockdown on business turnover and profitability, one of the biggest challenges that faced organisations during the first few months of Covid-19 was a complete lack of data. The world had never faced a situation quite like this, and given the significant dependence of businesses on data for strategy development and decision making, most companies found themselves having to ‘shoot from the hip’ given that there was now a structural break in their data flows, and they had no access to any particularly relevant customer, industry or economic data to analyse and inform their decisions.