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The year has barely started, and it already seems on track to upend expectations and challenge the conventional wisdom.
The World Gold Council’s Q4 and Full Year 2024 Gold Demand Trends report reveals that total annual gold demand (including OTC[1]) hit a new, record high of 4,974t, driven by strong, sustained central bank buying and growth in investment demand. The combination of record high gold prices, and volumes resulted in the highest ever total value of demand at $382bn.
Investor confidence is likely to remain rattled in the context of ongoing market volatility in response to US President Donald Trump’s policy announcements and tariff threats.
Equity markets can be complex to navigate, influenced by macroeconomic factors, regulatory changes, corporate actions, and earnings releases. While earnings remain the key driver of sustainable share price growth, market overreactions or underreactions to these developments often lead to price fluctuations, which present opportunities to investors.
If I were tasked with taking my firm’s customer experience (CX) to the next level, I would: