How to ensure broker practice viability in a post-RDR world
A well-defined value proposition is a critical success factor for independent brokers in a post-RDR world, as is an effective business model to ensure consistent delivery of the value proposition to a chosen client segment. A further crucial consideration concerns the financial viability of the broker practice. Jacques Coetzer, general manager of Sanlam Broker Distribution, says there are four main questions brokers need to ask when assessing their potential future financial success: