Gamification ups the ante
It seems like ages since this writer attended a fintech or Insurtech launch, with local brands such as ctrl, Naked Insure and Pineapple now considered well-established. So, it was refreshing to crack an invite to the unveiling of a new arrival to South Africa’s competitive employee benefits (EB) space. YuLife, which was launched in the United Kingdom (UK) in 2019, arrived on our shores just months after its first quarter 2023 expansion into the United States (US). With 1 000-plus policies sold; more than USD50 billion on cover; and over 650 000 wellness members the brand clearly means business. Add to this the ‘gamification in EB’ mystery and you have something worth exploring.