orangeblock

LegalWize ad makes a mockery of insurance

23 May 2016 | Views Letters Interviews Comments | All | FAnews

FAnews would like to utter industry sentiments regarding the new LegalWize TV advert – Arno – which was aired last night during Carte Blanche. This type of adverting which creates this negative perception about insurance is exactly that which the industry as a whole has been trying so hard to change. TCF is high on the agenda of all industry players and in steps LegaWize and makes a mockery of this. Totally unacceptable and we hope the FSB and The Advertising Standards Authority of South Africa steps in. 

Are we the only one's feeling this way?  Leave your comments below and also complain here.

 

Comments

Added by FAnews Editor, 25 May 2016
The offensive LegalWize Arno ad has been removed from YouTube- thanks for all who made this happen! Don't tarnish the name of our industry!

Report Abuse
Added by Elton, 24 May 2016
Being a claims investigator myself, I felt utterly disgusted with this advert. Maybe they should start airing the drunken driving cases that kill people that we have to investigate. Or the fraudulent claims that we have to investigate and then they can beg the public to make use of their services. Next topic, I don't wear the heavy gold chains as depicted in the advert, nor have I ever been overseas and sat on a boat or island with cocktails. We aren't incentivised to decline claims, we are incentivised to provide customer service. NOTE - this comment is made in my personal capacity and not on behalf of my employer.
Report Abuse
Added by Alan, 23 May 2016
S 8(c) of the STIA provides that no person shall publish any advertisement, brochure or similar communication which relates to the business of a short-term insurer which is misleading or contrary to the public interest or contains an incorrect statement of fact.
I believe there are grounds for lodging a formal complaint with the Insurance Division of the FSB
Report Abuse
Added by Johan, 23 May 2016
Just wondering who the actual vultures are!!
Report Abuse
Added by David Counihan, 23 May 2016
Sorry bud,
This email email typifies the complaints of those who come to me after going direct.

Unfortunately it does tarnish the industry, but by the same token the industry must take it on the chin.

For as long the direct product suppliers carry on the way they do, they make a positive case for the IFA.

Keep at it.
Report Abuse

Comment on this Post

Name*

Email Address*

Comment*

LegalWize ad makes a mockery of insurance
quick poll
Question

If you had to hazard a guess, when do you reckon the COFI Bill will be signed into law?

Answer