Is it time for insurers to review their mobile strategies?
19 February 2014
In a recently published report by Juergen Weiss based on the Gartner 2013 Global CIO survey, it is predicted that by 2015 at least 40% of the currently existing insurance-related, customer-facing mobile applications will be abandoned due to lack of demand. The reason for this low adoption appears to be the fact that consumers in general rarely interact with their insurer leading to low alignment between customer interest and technical execution.