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Cloud, data, mobile and social media are all transforming the way consumers interact with their insurers. This represents an exciting opportunity for South African insurers that are willing to invest in new core technology.
One of the by-products of the ongoing technological revolution is an increasingly savvy and engaged consumer. As consumers become more techno savvy they have access to a wider array of product and service offerings and are demanding a change in how organizations communicate with them. Changes in technology have fundamentally and permanently affected consumers’ expectations of service standards and altered their views of companies. This new breed of ultra-engaged customer is using social media and a host of other online tools to have conversations about brands, rather than with them.
With the growth of mobile, social media and the internet as a viable distribution channel a new market segment has emerged that sees the development of a new supplier-consumer relationship. To stay ahead of the curve, insurance companies must adapt their communication strategies and products accordingly.
In a recently published report by Juergen Weiss based on the Gartner 2013 Global CIO survey, it is predicted that by 2015 at least 40% of the currently existing insurance-related, customer-facing mobile applications will be abandoned due to lack of demand. The reason for this low adoption appears to be the fact that consumers in general rarely interact with their insurer leading to low alignment between customer interest and technical execution.
The strongest deterrent against FSP compliance missteps is or should be: