Digital transformation can revolutionise insurers business models
15 June 2015
The advent of the digital world is revolutionising technology, in turn creating disruptive trends such as social, mobile, analytics and cloud (SMAC). A new category of consumer is emerging in the wake of this - always connected, highly social and adept at digital technologies, and looking for an “always on” kind of relationship with businesses, friends and colleagues from anywhere, anytime and on any device. In order to remain competitive in this world, insurers need to embark upon digital transformation across their value chain, enabling them to offer personalised insurance products and a seamless customer experience across channels. The digital world has a significant impact on insurers existing business models and the IT landscape, requiring them to develop comprehensive digital strategies to remain competitive and profitable.