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Welcome respite for intermediaries as regulators shift focus

15 November 2011 | Talked About Features | Straight Talk | Gareth Stokes

There are many pressing issues for financial intermediary representative bodies to tackle through 2012. FAnews spent some time with Justus van Pletzen, CEO of the Financial Intermediaries Association (FIA) to find out which initiatives enjoy priority. The

RE Level II has been postponed for the time being but remains firmly on the agenda. The FSB is in the process of preparing these exams as well as making sure that the required exemptions are correctly assessed and granted. Van Pletzen said that the FIA and industry stakeholders would have to work together to ensure that the teething troubles experienced with the Level I RE implementation are not repeated. “We believe that Level II, once implemented, will run a lot smoother,” he said. Success will hinge on the ongoing involvement of the FSB, INSETA and various intermediary bodies as well as on “buy in” from individual financial services practitioners.

Regulatory focus shifts to the insurers

Over the next three years the Treating Customers Fairly (TCF) initiative will dominate the market conduct segment of the South African financial services industry. “TCF is a positive move and the FIA together with all other industry bodies are serving on the FSB Steering Committee driven by Leanne Jackson,” said Van Pletzen. Seven working groups have been established to focus on the six outcomes of the proposed regulation. The challenge will be for the industry to come up with a practical and acceptable format for implementation from early 2014. Stakeholders will have to iron out any overlaps and contradictions between TCF and existing legislation such as the Consumer Protection Act, Long and Short Term Insurance Acts, FAIS Act and Medical Schemes Act among others.

The financial services industry has come under increasing legislative and compliance pressure in recent years. It is estimated there were 454 new Acts, bills, regulations, codes, circulars, directives and standards which impacted just the insurance sector through 2010… Add to this the rules and regulations applicable to other sub-sectors of the industry, and consider general business legislation such as the new Companies Act, and the impact of red tape on businesses in the industry becomes painfully obvious. “It is increasingly difficult for the small financial practice to keep up with and comply with new legislation,” admitted Van Pletzen. But he welcomed the apparent shift from adviser to product provider introduced in TCF.

The new legislation will force companies and their chief executives to take greater responsibility for their products. “Intermediaries are not excluded from TCF – because advice is one of the six outcomes – but there is more focus on all stages of the product lifecycle from design to sales and marketing and the claims and after-sales stages too,” he said. TCF will instil a new culture of responsibility among stakeholders across the industry.

The future of independent financial advice

Over the past decade the regulatory microscope has been turned on those at the forefront of financial advice – most notably the independent financial adviser. Although new legislation such as TCF and Solvency Assessment and Management (SAM) will shift focus from the adviser to the product provider over time there is no doubt the cost of compliance in the adviser space is multiples of what it was 10 years ago. “The cost of the administration and compliance burden placed on intermediaries has probably increased fourfold over that period,” said Van Pletzen. Independent financial advisers are dipping into their wallets to pay membership fees to associations and professional bodies, compliance officers, for practice management support and annual licensing fees to the FSB. Smaller practices are finding it more difficult to survive financially than ever before!

It comes as no surprise that the number of genuine independent advisers plying their trade in South Africa is in decline. Smaller practices are merging or acquiring their competitors in order to gain the critical mass required to trade profitably. A larger business can absorb compliance costs and negotiate better deals with product providers. Van Pletzen estimated the number of financial services providers licensed by the FSB has probably declined from around 14, 600 in 2005 to around 12, 000 today. And these numbers will decline further due to the high average age in the industry (currently above 50 years) and as those who fail to complete RE bow out of the industry.

“A number of independent advisers will doubtless migrate to the tied agency force,” concluded Van Pletzen. “Some will give up as compliance and education demands mount. But for the thousands who choose to remain independent there will be numerous opportunities.”

Editor’s thoughts: In recent weeks we’ve heard from a number of readers who are unhappy with the increased burden of FSB levies on their practices… Intermediaries, already under pressure due to tough economic conditions, are struggling to find the extra cash to meet all of their legal obligations. Are you comfortable with the cost of legislative and administrative compliance in your practice? Please add your comment below, or send it to [email protected]

Comments

Added by Andre Otto, 16 Nov 2011
Thank you for the article. Comments on FSB............................ What do they do for the small independent brokers to justify the nearly R5000 pa?????????? My feeling is that it is purely a job creation scheme, as we do not get any value for the monies paid to them. We must just work harder , take more premiums from the poor public in order to pay the fees. Instead of trying to help the public to save for their old age we are paying their hard earned money over to them (FSB), maybe I am totally of the track, but that is my feeling. The same for the Council of Medical Schemes.
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Added by Old Broker, 16 Nov 2011
Everything the FSB does is always to the advantage of the Insurance Companies. Especially as far as commissions and conflict of interest goes. How much money have the Insurance Companies saved. Now they are targetting the commission on risk business. To who's advantage? The insurance companies off course. I am a broker with 26 year's service and my risk business is 15% of my total production. I only do risk business if I can save my client money or he needs it. Countless times I have had my client's investment policies cancelled by other broker's so that they can be replaced with huge new risk products that take up all their premiums and leave them with no investments. Why does the FSB not investigate these brokers who make a living off churns and only do risk business. They have to be removed from the industry. Instead a good honest broker like myself is being punished with less commission when I do these products. Further, why does the insurance companies have a capped amount on their licencing fees? They should pay a licencing fee for each advisor. This means that the independant advisor is subsidising the insurance companies. Why is direct insurance sales not fully covered by the FAIS Act. They are the biggest culprets, selling some of my clients 10 funeral policies and harassing us on e-news 24/7. The lower commissions on investment policies has resulted in me not serving the lower end of the market at all anymore, leaving the direct market companies free to ply these poor people with their useless policies. Just wondering who the FSB really works for?
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Added by Badger, 16 Nov 2011
I have read the comments from my colleagues with great interest. I agree that the FSB does little or nothing for the independent advser except to collect a lucrative fee. I would not mind the payment if I was able to get to speak to someone at the FSB if I had a query. Calls from the FSB are never returend. Secondly, If by any chance you handle a separate bank account for one of your clients there is more trouble on the horizon. My auditor has flatly refused to sign the letters required by the FSB on the bank account handled for clients as he needs to pay an extra R 50 000 licence fees for the privilige. Although my accountant can sign off the financial statements of my company, the bank accounts held on behalf of foreign companies need to be signed off by an Auditor. This presents a great problem as the smaller auditing firms are not willing to pay the R 50 K to the FSB. More costs for the independent and less service to the client and less unbiased advice
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Added by Ayanda, 15 Nov 2011
A year or two before FAIS became law, a certain senior FSB employee who is still in their employ wrote that the cost of registering and complying with FAIS would be "nominal"! One wonders if he remembers who he is?
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Added by Allan Duff, 15 Nov 2011
WHAT IS not commented upon, it seems, is our fees do not stop at the annual levies. Every time we need to make a change, register, de-register, or change a name or even an address, there is another fee for that so called service. Some fees are very expensive, such as adding a category to one's licence. Gerry Anderson assured us back at the start the registration was a once off, when we laughed at him he again stressed it was so. Then came the first annual fee, we were told these would not rise. I'm not sure what we gain from the FSB, whilst I agree there is a need for some control this seems draconian and does very little to really favour assisist the FSP in their actual work. Eventually they shall kill hte goose that lays the golden egg; but shall they learn from the Britsh, who have had to draw the teeth of their FSA for all the damage it did the industry? I doubt it. Anway, guess who shall be sitting beside us in the unemployment queue when they have shot the whole lot of us in the foot? You got. Gerry himself.
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Added by Koos, 15 Nov 2011
I think it's safe to say that the majority of us a fed up with the constant doublespeak from our Big Brother. This is just a thought, but maybe Big Brother should do more for the sales force, like development and encouraging us, instead of hanging a sword over our heads every year when they dream up the next exam farce. Just a thought, and as far as I am aware, at least that does not have to comply with any Cadswallop they cook up every year they have a new bureaucrat join the rank and file of the FSB. They are systematically wiping out the very reason for their existence, the men and women who bring home the bacon for their families and also provide a reason why the FSB is there in the first place, remember that the lion's share of the sales force will have to retire soon and then where does that leave the rest? Well quite frankly, the rest are looking for employment elsewhere, where they can earn an income without being rediculed or hounded for it. 2012 will either make or break the industry and that is leaning more to the latter I'm afraid. For those considering wanting to make this a career, think very carefully and rather exhaust other possibilities first.
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Added by Chicken Chap, 15 Nov 2011
I have been in the short term industry for 27 years and have become very disillusioned with my career as an independent broker. Constant changes are thrown at us as are ever increasing and additional costs. Yes, I am fearful for the future in this industry and will take the first opportunity to get out. 27 years of experience lost. How many more feel like I do?
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Added by Stuart, 15 Nov 2011
I am a small brokerage under financial stress by the new regulations. I recently contacted the FSB to request if I could pay my annual license fee on a as and when basis and was told I can, but only over 6 months. I'm a short-term broker, I earn income on a monthly basis for services I deliver monthly, NOT UPFRONT! Why would a organization that preaches fair and ethical practices by FSP's not lead by example. Why ask for a license fee upfront for services delivered monthly? Greed within the FSB, taking advantage of the intermediary? Ask me why I'm skeptical by their intentions.
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Added by Etienne de Villiers, 15 Nov 2011
Look I am all for professionalising our industry and I accept all the qualifying criteria. But what gets to me is that while the small independent broker is the only category of service provider that truly renders an unbiased service to the consumer out there, the FSB stands back and does nothing about the Outsurances of this world publically telling the consumer to avoid brokers. Does the FSB not protect it's own licensed FSP's against these cowboys? We do all that we are required to and we pay all that we have to pay to remain in practice, yet the FSB does not care a damn that it's own licensed FSP's are ridiculed.
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Added by Roy, 15 Nov 2011
Having written the RE1 and RE 5 exam, and taking into account my health situation, I felt that the exam was fair, informative and makes one be more aware of what to look out for and what to look for in a meeting with a potential client situation. However, I feel that the questions are thought provoking in most cases, but I feel that questions that one can check up in practical situations or call an informed person, should NOT be asked. I think most providers will know when they are breaching some Act, but to know the Act and where or what Section or Sub-Section is unreasonable. Having been involved in a car accident and/or for those who are handicapped, and the Board know this from previous correspondence (person can be highlighted if subject to this), should be offered much earlier to get extra time to complete the exam and not told afterwards that extra time could have been given. Thanks
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Added by Walrus, 15 Nov 2011
The time has come the Walrus said, to think of many things, of ships and shoes and sealing wax and cabbages and kings........... Undoubtedly this will ring a bell with some readers of early '80's vintage and Durban origins. I have been fortunate enough to enjoy just over 40 years of endeavor, emerge relatively unscathed as I enter my 70th year and, of course face the same decisions so aptly detailed by your many respondents. I have decided to retire as gracefully as possible but would also like to suggest to those of younger vintage that there will always be opportunity for the those prepared to do the things that others won't do! Always remember that you while can't push the river, you can be like the man behind bars who looked up and saw stars not mud The oldest adage in the busyness - Plan your work and then work the plan. You can do it! Adios
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Added by John, 15 Nov 2011
Regretably, this is as usual all about money. The sooner the FSB can reduce the independants to a tiny minority the less their administrative burden, the bigger their profits and the more they can concentrate on the big payouts and hiking up their fees even more. I am not convinced that the FSB has anybodys interests at heart but their own, where were they when Fidentia and Sharemax collapsed? The liquidators, appointed by the FSB, and all the other scavengers stand to walk away with purses bulging while the investors and the brokers involved are left to fight over a few crumbs. The investors stand to lose their hard earned cash and the brokers stand to lose their licences and future incomes while the corpulent predators scuttle away with their new found loot.. Now they are looking at commissions versus fees again, and we are hearing the same old rhetoric about "churning" TCF etc etc etc. have they actually had a look at what the cost implications will be to the broking community and ultimately what the cost to client will be, because in the end the consumer will have to pay! No brokerage will be able to absorb all these extra costs! For starters you will require extra office space, extra staff, new computer programmes, the increased burden of carrying accounts, increased phone and stationary accounts, staff benefits and salaries, bad debts and legal fees to name a few. Our focus has always been our clients and being able to spend time with them and help them focus on their needs when it comes to planning for their and their families futures using all the tools at our disposal. We have been able to offer them a variety of solutions from different product providers. The FSB is effectively forcing brokers out of the industry or into the hands of the banks and insurance companies thereby removing the ability for clients to have freedom of choice and unbiased advice from their FAs.
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Added by Deon, 15 Nov 2011
I would dearly love to comment on the ongoing legislative situation but fear that my wallet may not be big enough to pay for the attorneys costs!!! As one who has traded in this industry for 30 years, it is time to say - FSB, you won. You have finally managed to defeat the independant broker who has tried his level best to give professional advice. Well done on a strategy well planned. I just wonder if you have really thought this through.
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Welcome respite for intermediaries as regulators shift focus
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