Behavioural finance and its impact on retirement outcomes
Behavioural finance is a new area of financial research that explores the psychological factors affecting investment decisions. The fundamental basis of behavioural finance is that investors are not rational, they are prone to cognitive and behavioural biases. These psychological factors affect investment decisions, distorting information and causing investors to reach incorrect conclusions even if the information is correct. Whether we are active members, pension fund trustees or asset consultants, we are all prone to the same biases and decision-making foibles, says Andrew Rumbelow, Segment Head: Institutional Business at Sanlam Investments.