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The future Proteas make an appearance

18 April 2019 Momentum

- Learners and their parents are treated to a day at the cricket by lead sponsor, Momentum

An initiative to invite children and parents to enjoy a day at the cricket was rolled-out during the month of March. It included kids from various schools, sports clubs, and NPO’s from all around Gauteng who received an opportunity to experience live One Day cricket at its finest. If the special guests and their parents didn’t love cricket before, the Proteas have over 200 new fans now!

The cricket matches took place on 3rd 10th 21st 31st March, and schools dotted all around Gauteng were invited to different cricket stadiums across the province. The schools included, Entuthukweni Primary School in the township of Kagiso, Doringkloof Primary, Moduopo Primary from Tembisa, Christ Church Children Care Centre, Huis Charis, Etwatwa Cricket Club, Wattville Cricket Club, Kids Haven, Saulsville Cricket club, Actonville Cricket Club.

CSI manager at Momentum, Nkosinathi Mahlangu‏ said, “Our aim with this specific initiative was to make cricket accessible to young people at grassroots level and introduce them to the experience of live cricket. There is nothing quite as exciting as being in a stadium among thousands of fans and cheering for your local heroes. The children got caught up in the spirit of the day, and being surrounded by their smiley, happy faces, all so entrenched in the game - I couldn’t help but think that we were among our next generation of ‘Kagiso Rabadas’ aspiring for success.”

Momentum’s Head of Marketing, Charlotte Nsubuga-Mukasa added, “These wonderful days out, were designed to form part of ‘Momentum Futures’ programme, that includes existing bursary programme and various cricket tournament opportunities for the under privileged children of South Africa. The idea is to nurture young talent, and for us as a company to feed into young lives, and be a part of their journey to success. The programme also creates the right foundation for young aspirant cricketers to look beyond their backgrounds and begin to dream of the future success.”

To make this initiative happen, Momentum partnered with Afropolitan Sport, Easterns cricket and our Momentum Futures participants will debut on Iqakamba on Mindset DSTV channel 319 in June.
Along with T-shirts, caps and a nutritional take-home lunch boxes for the kids, they also received cup-cakes with a hand written note from Nsubuga-Mukasa.

“For a lot of these children, it was their first time at a cricket stadium and meeting their cricket heroes would have been very inspiring for them. We hope that this is the beginning of making their instilling dreams of South African youngsters. Our message to them is to remember that they were born with momentum and with it they can do great things,” concluded Mahlangu‏.

 

Man of the match, Andile Phehlukwayo, Proteas all-rounder, was seen high-fiving the youngsters from Entuthukweni Primary School (below). Phehlukwayo took some time out to remind the fresh faces that we are all born with Momentum, and with it we can all achieve success in life.

 

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