Purple Group delivers record results as the EasyEquities retail revolution continues
Purple Group has reported another year of strong growth and profitability, marking a decade of consistent execution of its mission to make investing easy, accessible and rewarding for everyone.
For the financial year ended 31 August 2025, the Group’s revenue increased by 21.5% to R487 million with profit before tax up 156% to R110 million. Headline earnings per share rose 143% to 4.3 cents while net asset value per share climbed 11% to 47.23 cents.
EasyEquities, the Group’s flagship retail investing platform, led the charge with revenue up 25% to R450 million and profit before tax more than doubling to R107 million. Active clients grew 15.7% to 1.15 million and client assets surged 38.6% to R80.7 billion.
CEO Charles Savage said the results demonstrate the power of long-term compounding and disciplined execution.
“This is proof, not promises. Every value driver delivered. Client behaviours compounded. And every line in our income statement evidenced our progress – proving, durably, that purpose scales profitably with discipline.”
A decade ago, the investment industry dismissed retail investing as unworkable, arguing that individuals weren’t equipped to manage their own portfolios. Today, EasyEquities has decisively disproved that assumption. South African retail investors are not only participating at scale but in many cases outperforming professional asset managers through consistent saving, diversification and education.
Savage said the longer clients stay with the Group, the more good habits stick, such as… “increased deposits, broader product adoption, smarter diversification and the confidence that comes from lived experience.”
Over 10 years, the average client asset base has grown roughly 14 times.
The Group’s success has been achieved while maintaining operating discipline. EasyEquities’ cost to serve per active retail client increased by just 1%, underscoring the scalability of the platform. Retail inflows rose 48% to R11.1 billion, while outflows as a percentage of average client assets fell from 14.9% to 12%.
A responsible alternative to gambling culture
With gambling’s rise as a social concern in South Africa, Purple Group positions EasyEquities as an exciting yet responsible alternative. Investing, like gaming, offers a sense of engagement and reward — but unlike gambling, it builds lasting value.
“We know people crave excitement and connection,” said Savage. “Our mission is to channel that energy into something that grows their wealth, protects their future and gives them control over risk. We make it fun, but we also make it meaningful.”
One of the key drivers of this engagement is Thrive, EasyEquities’ financial wellness and rewards programme that encourages positive investor behaviour through education, learning modules and incentives linked to good financial habits.
Through tools like Thrive, as well as embedded education across the platform, EasyEquities equips users to make informed decisions and manage risk responsibly, turning financial curiosity into capability.
A consistent trajectory
CFO Gary van Dyk stressed that the Group’s growth trajectory has been steady, not speculative.
“Our numbers show a business that delivers year on year, not a flash in the pan,” he said. “We’ve built a strong foundation and continue to execute with consistency and confidence.”
Over the past three years, Purple Group’s revenue has risen by 76%, with a swing from loss to profit of more than R150 million. EasyEquities’ retail efficiency ratio improved from 99% in 2023 to 58% in 2025, demonstrating the benefits of scale and cost discipline.
Looking ahead, Savage said the Group’s focus remains on deepening engagement and extending its ecosystem.
“We’ve moved from proving the model to scaling it responsibly, profitably and with increasing cadence. With more partners, smarter technology and growing trust, we’re extending our stride into our next decade.”
Read the full report here: https://www.purplegroup.co.za/our-financials.html
