One of the country’s longest serving insurers turns 110 years

Assupol Holdings, a revered life insurance company in South Africa celebrates 110-years of service. With over 1.5 million policies and over 3 million lives insured, Assupol has been committed to serving those who serve.

Over the past century, Assupol has been dedicated to its mission of serving by safeguarding lives and securing the futures of South Africans through funeral cover, life cover, retirement planning, savings, and investments products.

Assupol’s Group CEO, Bridget Mokwena-Halala says over the years, the company has grown and evolved, adapting to the changing needs of clients and the broader society. She says Assupol has expanded products and have embraced technology, making it easier for clients to access products and services through their preferred channels.

“As we mark this significant milestone, we reflect on the journey and the impact we have had on the lives of our clients, and communities. Since our inception in 1913, we have been committed to providing financial security and peace of mind to our clients, and this remains our core purpose today. Assupol’s commitments to its clients and communities remain unchanged. We understand that the financial security is not just about having insurance or investments, but also about having access to education and basic needs. This is why we have invested in initiatives that support education, sports, healthcare, entrepreneurship, and proper ablution facilities in the communities where we operate,“ Mokwena-Halala says.

"Our 110-year anniversary is a testament to the enduring legacy of our commitment to serving society. We recognise that everyone's story is unique and deserving of protection. We are humbled by the trust our clients have placed in us, allowing us to become a lifelong partner in securing themselves and their families – their story is our story.

As Assupol celebrates this historic milestone, they extend their gratitude to their valued clients, employees, partners, and stakeholders who have played an instrumental role in shaping the company's legacy by fostering a culture of trust, empathy, and professionalism, they have set themselves apart as an organisation driven by purpose and genuine care.

Looking ahead, Assupol remains committed to their mission of not only serving society but also becoming advocates of transformation.

"When we talk about transformation from Assupol’s perspective, we are not only looking at transformation in simple terms of race or gender, of which we are already exemplary, but the broader transformation with greater impact on the community. Real transformation is more than just a numbers game, it is an active role one plays to overcome the real challenges that plague our nation," Mokwena-Halala.

"As we look to the future, we are excited about the opportunities and challenges that lie ahead. We are committed to continue to innovate, and to evolve to meet the changing needs of our clients. We will continue to invest in our employees, our technology, and our communities to ensure that we remain a trusted partner and responsible corporate citizen. Our goal is to create a brighter future for all, one built on security, stability, and peace of mind."

As the company commemorates its 110-year anniversary, Assupol invites individuals to reflect on the importance of life insurance in securing their dreams and protecting their loved ones. By embracing the opportunity to plan for the future, individuals can ensure a legacy that lasts for generations to come.

Bridget Mokwena – Halala was announced as Assupol’s Group CEO in 2021, after successfully leading Assupol Life as a CEO for 11 years. Mrs Mokwena-Halala has been leading Assupol’s strategy of exploring further opportunities that will transform the industry and better meet the needs of many South Africans.