Old Mutual advertising campaign launches in the US
10 September 2007 | People and Companies | News | Old Mutual
The Old Mutual brand, part of the South African landscape for over 160 years and recently ranked first in its category in the Sunday Times Top Brands Survey, is in the process of significantly extending its reach into the huge US market where the group has operations in life insurance and asset management.With the bringing together of its US businesses nearly a year ago, one of the next big steps for Old Mutual was the introduction of a strong, singular brand identity to help position the business as a leading provider of insurance and asset management in the US.
Aiming to provide smart, innovative solutions that set the group apart from competitors, Old Mutual plc's US operations have launched their first consolidated advertising campaign using the strapline 'without innovation, wed be stuck with yesterday's solutions'.
Initially targeting the intermediary market, mid-November will see that launch of the companys first direct-to-consumer campaign in the US.
Said Scott Powers, chief executive officer of Old Mutual plc's U.S. operations: "We're driven to challenge the status quo and to give our financial partners an edge. We recognise that investment and insurance professionals constantly seek innovative, strategic solutions to help clients address their protection, accumulation, income and care needs."
In the first half of 2007, Old Mutual Asset Management (US) continued to deliver strong investment performance and excellent net fund inflows. This, along with the acquisition of Ashfield Capital Partners, raised the level of funds under management by $41 billion to $315 billion.
Strong new business margins through asset management and good sales results from the US Life business helped drive total net client cash flows up 78% to $18.2 billion for the six months to 30 June 2007.
