Momentum reunites with Proteas Women in all-new sponsorship

Ayabonga Khaka

Chloe Tryon

Dane Van Niekerk

Laura Wolvaardt

Lizelle Lee

Marizanne Kapp

Masbata Klaas

Mignon du Preez

Nadine De Kerk

Nokululeko Mlaba

Nondumiso Shangase

Shabnim Ismail

Sune Luus

Trisha Chetty

Tumi Sekhukhune

At the 8th annual Momentum Pink ODI, Momentum announced the rekindling of its landmark sponsorship of the South African women’s national cricket team. As the Proteas Women’s first significant sponsor from 2013 to 2018, the financial services brand has renegotiated a two-year contract with Cricket South Africa to sponsor the team, again to be officially known as the “Momentum Proteas”.

Chief Marketing Officer at Momentum, Nontokozo Madonsela said, “Although this is a new contract, we have had an incredible journey together. When this partnership began in 2013, the team had no contracted players. By end of the sponsorship’s first term, all 13 players were contracted. What an achievement.”
Support for the Momentum Proteas falls in line with Momentum’s ever-growing support of women in South Africa, demonstrated by its #NoApologyForMySuccess campaign launched during Women’s Month in August 2019.

“This is why we have found a strategic alignment for us as a business and a renewed passion for supporting women in sport,” said Madonsela. “The achievements of our national women’s team are a shining example of success despite all odds.”

Madonsela added that Momentum’s sponsorship was a major contributor to helping the team raise its ranking from amateur status to 4th in the world.

Similarly to 2013, this new sponsorship comes on the eve of a major tournament, this time it is the 2020 ICC Women’s T20 World Cup set to be held in Australia from 21 February to 8 March 2020.

“To be associated with such incredible female talent is very special and the timing couldn’t be better. They are off to the World Cup in a few weeks after a victorious ODI serious in New Zealand, which they won three / nil,” said Madonsela.

She is confident that the Momentum Proteas will do their country proud at the T20 World Cup in Australia. “The team goes into battle knowing that they have the grit, skill and now, the momentum to make it all the way. We believe in them and they are going to the World Cup full of confidence. We wish them well and look forward to being part of their journey to success over the next two years.”