Not only is 2018 an extra special year for MiWay as it celebrates its 10th anniversary, but it’s also the year that marks 100 years since Madiba’s birth.
In light of this auspicious occasion, MiWay heeded the call of the Nelson Mandela Foundation to take action against poverty by filling 100 bags of groceries for 100 families on Mandela Day.
Spearheaded by MiWay’s CSI arm, the MiHeart Project, the initiative called on MiWay’s staff to donate non-perishable food items and/or cash towards its ‘100 bags of goodness campaign’. The response was overwhelming, with MiHeart volunteers doubling their goal and delivering 200 bags of groceries to 100 families in Tembisa on Mandela Day, along with a donation to Bonwelong Primary School’s feeding scheme.
“It’s been a privilege to be part of this incredible campaign, and to witness the generosity of our staff who have rallied together to make ‘100 bags of goodness’ an immense success,” says Nthabiseng Moloi, MiWay’s Head of Marketing and Brand. “We’re also delighted to have been able to use Mandela Day to spread a message of positive change in the communities that we operate in, during what’s been aptly dubbed our #yearofgenerosity.”
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