Liberty, proud sponsor of Primestars 2022 eduCate Revision Programme

01 August 2022 Liberty
Primestars 2022 launch

Primestars 2022 launch



In order to shape and empower the young minds of tomorrow’s leaders, you have to help their learning today – which is why Liberty is a proud sponsor of the 2022 Primestars Mathematics and Science Revision Programme launched last week.

The annual initiative is aimed at supporting under-resourced matriculants from public schools across all nine provinces through the provision of Maths and Science tutorials – delivered through Ster-Kinekor cinemas across the country under Primestars’s eduCate Revision Programme.

Primestars in partnership with Liberty and the Department of Basic Education announced this year’s theme as "Class of 2022 In it with you", which reinforces Liberty's brand promise of “In It With You”. Tutorial sessions are scheduled to start through the cinema experience from July 31 until September 25.

This year’s matric class has proven their grit and resilience over the past two years, surviving one of the worst periods experienced by the education sector as the Covid-19 pandemic and subsequent national lockdowns brought on numerous disruptions and delays.

“Liberty has been a partner of the eduCate programme since 2020, and it is highly commendable that this matric class of 2022 – who were in Grade 10 when the pandemic hit – have braved all the challenges thrown their way and made it to this pivotal year of their school journey. As Liberty, we want to assure them, we are still in it with them, along with our partners,” Nomaxabiso Matjila, Head of CSI at Liberty said.

Last year, under the theme #StandingWithTheClassOf2021, the programme successfully introduced a multi-platform hybrid approach to its Maths and Science revision curriculum, involving over 90 cinemas, 4 030 rural schools, over 480 teachers, and 50 999 Whatsapp and 16 000 online engagements.

In 2020, the programme was launched under the theme, #SavingTheClassOf2020 as it embarked on a path to find innovative and flexible ways to reach learners.

The overall results of learners who attended the programme last year improved significantly, with many examples of exceptional accomplishments and individual learners who improved their results by up to 41%.

Matjila added, “We are proud to once again be a part of this initiative and play our role in empowering our communities.”

For more information on Liberty's CSI initiatives and more, please click here.

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