Liberty Life encourages children to dream
Liberty Life has launched an innovative promotion to the general public and its intermediaries in celebration of the launch of the latest addition to the current Lifestyle Protector Policy offering - the EduCator Benefit. The message is very clear in the advertising campaign: "It's a child's job to dream and the parents' job to make those dreams come true".
Using the "dream" concept, Liberty Life wanted to find out what South African children, aged between 3 and 12 years old, dream about being when they grow up. This is being done through the Let's Dream Kids Art competition that has been taking place at major centres across South Africa. Liberty Life invited children of intermediaries and the general public to draw their dreams in shopping malls far and wide.
"The best thing about children is their innate belief that the world really is their oyster. In celebration of this, Liberty Life launched the 'Let's Dream' Kids Art Competition in support of our valuable new addition - the EduCator Benefit," says Bobby Malabie, Liberty Life Group Executive - Sales, Distribution & Strategic Partners (SDS).
All these entries will be compiled into one giant mosaic of children's dreams as a part of a bid to break the Guinness World Record for the largest children's picture mosaic ever created. After the reveal, the material used will be utilised to make items that are sold for disadvantaged communities to raise much needed funds for them.
