Jenwil BlueStar Awarded FPI Approved Professional Practice™ Status

The Financial Planning Institute of Southern Africa (FPI) is pleased to welcome and congratulate Jenwil BlueStar on achieving FPI Approved Professional Practice™ status.

This prestigious certification confirms that Jenwil BlueStar has met FPI’s rigorous standards for excellence in financial planning, joining an elite group of 23 FPI Approved Professional Practices across South Africa.

“We are delighted to welcome the Jenwil BlueStar team to the FPI Approved Professional Practice community. This is the second Sanlam BlueStar practice to join this highly professional community,” says Lelané Bezuidenhout, CFP®, CEO of the FPI.

To achieve this distinguished status, Jenwil BlueStar demonstrated a strong commitment to upholding the highest standards in the financial planning profession, including:

• Comprehensive Financial Planning – providing advice that enables clients to make informed financial decisions with confidence.
• Client-First Practice Standards – applying FPI’s professional practice standards to ensure each client engagement is structured, consistent and focused on meaningful outcomes.
• Fiduciary Responsibility – acting in clients’ best interests with honesty, transparency and professional integrity.
• Documented Financial Planning Philosophy – offering clear, understandable investment strategies that help clients make decisions with certainty.
• Quality Assurance – maintaining robust quality management processes that support consistency and excellence in every client experience.
• Professional Excellence – employing a team in which at least 50% of financial advisers are CERTIFIED FINANCIAL PLANNER® professionals, while continuing to invest in professional development.
• Ethical Standards – adhering to the FPI Code of Ethics and Professional

Responsibility, strengthening trust and professionalism in every client relationship.
Bezuidenhout concludes: “This achievement reflects Jenwil BlueStar’s unwavering commitment to professional financial planning and exceptional client care. By achieving

FPI Approved Professional Practice™ status, the firm demonstrates its dedication to building trusted relationships, delivering quality advice and helping clients achieve better financial outcomes.”

“Jenwil BlueStar is proud to announce its accreditation as an FPI Approved Professional Practice™,” says founding director Rothea van Biljon.

Every financial decision tells a story. Behind every retirement plan, investment portfolio or estate plan is a family seeking security, or an individual navigating one of life’s defining moments. At Jenwil, financial planning has always started with understanding these stories before recommending solutions.

Jenwil - Bloem Team

The firm believes meaningful financial advice begins with listening, not assumptions. Rather than focusing only on products or investment returns, Jenwil seeks to understand what matters most to each client: their family, aspirations, values and long-term goals. Financial strategies are then designed to support these priorities. True financial success is measured by the confidence, security and peace of mind clients experience at every stage of life.

According to Jean van Biljon, director and BlueStar Principal: “This philosophy is evident in every client relationship. Jenwil’s multidisciplinary team combines technical excellence with genuine care to deliver advice that is evidence-based, ethically delivered and personally meaningful.”

“Through continuous investment in professional education, innovation and best-practice advice standards, the firm strives to ensure that every client receives advice they can trust and a relationship they can rely on for years to come,” says Jaco Fouché, one of the three directors.

For Jenwil BlueStar, this accreditation is more than an award or destination. It confirms that its people, systems and values are aligned around one purpose: helping clients make better financial decisions, live with greater confidence today and build meaningful legacies for tomorrow.

Click here to read more about the company and its offering.

Jenwill - Potch Team

Click here to find out more about becoming an FPI Approved Professional Practice, or contact [email protected].

Empowering people to build better futures through trusted financial planning and advice. FPI Vision 2030