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It's all in a logo

31 July 2006 Lientjie Potgieter

Inkpot Financial Services Communication, the only communication agency that caters for the needs of the insurance industry exclusively, has added another service to its offering.

Inkpot assists brokers and intermediaries to do business in a professional manner. One way to see literally whether a business is run professionally is by looking at its corporate identity.

The corporate identity of a business is all the things that send out a message of a business. These include the logo, business cards, letterheads, website, signage, etc., says Lientjie Potgieter, owner of Inkpot. All these things tell something about you, your business and how professional you are.

As the old saying goes: fine feathers make fine birds. People judge you by your appearance. When they see a professionally designed business card or the names of the directors of your brokerage or small business on your letterhead they will immediately have more confidence in you and your business; they will feel safe; they will feel that they can trust you, Potgieter adds.

Inkpot now offers brokers the opportunity to have their logo designed or redesigned professionally and by doing so start building their overall brand. We know brokerages have a very small marketing and communication budget, but we believe the time has come to be a true professional; to have a brand that stands out from the rest. By investing in a corporate identity you are investing in your future.

Inkpot offers special rates for small brokerages. Call Inkpot today on (011) 807 8885 or 083 691 3569, or send an e-mail to [email protected]to discuss how we can help you be more professional.

Hints and tips

When you decide to have your logo redesigned, take the following into consideration:
You and your companys vision, mission and personality;
The type of industry you operate in;
To what extent you want to stand out from the rest; and
Your favourite colour!

Quick Polls

QUESTION

We have watched with interest as each of the country’s large life insurers report their 2021 life claims statistics, with soaring claims and claims values. That got us thinking: how do the big life insurers compare against one another, from an IFA perspective?

ANSWER

An insurer is an insurer is an insurer
All are excellent: would not deal with them otherwise
There is one insurance brand that stands out for me
Tied agent: but my brand is the best out there
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