Indwe partners with major Afrikaans TV station

Peter Olyott, CEO of Indwe.

Personal and business insurance broker, Indwe Risk Services is a major sponsor of the 2015 Kwêla Dorp van die Jaar competition. This annual competition gives residents the opportunity to vote for their favourite town in South Africa and Namibia, and it’s the ideal platform to highlight the unique and interesting towns in both countries.

“We are pleased to announce our first entry into television advertising, through the popular DStv kykNET programme Kwêla,” says Peter Olyott, CEO of Indwe. “We’re a proudly South African company with a national footprint, and we’re excited to be associated with a brand that reflects the diversity of our country and its people,” Olyott elaborates.

The idea behind the competition is to encourage residents to promote their local town, and bring attention to the attractions in their area. After two rounds of voting, there will be nine towns vying for the title and each finalist gets a turn to host a festival, which will be featured on Kwêla. The public votesfor their favourite town and at the end of July the winner will be announced as the Kwêla Dorp van die Jaar 2015. *

Each festival unites the residents of that town, and it draws tourism which boosts the local economy. With the country’s focus on these nine towns, it provides the competition’s sponsors with outstanding branding opportunities, particularly through TV advertising

“Our branches closest to the nine regional town finalists will be involved in our activation initiatives during the Kwêla filming, which is a great opportunity to link our brand to a positive, local project. We’re also delighted to be partnering with major brands such as DStv, AFGRI and Ford,” states Olyott.

As a local insurance broker, Indwe has a strong presence in major South African and Namibian towns. Through this sponsorship they are intensifying their involvement in these towns and surrounding areas, and they are contributing to the economic upliftment of the residents. Indwe’s local footprint, convenient services and personal attention is showcased through their involvement with the Kwela Dorp van die Jaar competition.