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How much is enough?

19 February 2015 Andrew Bradley, Arun Abey, Andrew Ford

Wealth is about more than just money. But how can we come to grips with our financial situation at a time when no one seems to have enough? The authors of this book believe that the answer lies beyond the balance sheet, in the mind, heart and spirit of the individual investor.

How Much Is Enough? provides a framework for the reader to find the right balance between their time, money and happiness in order to achieve financial security and personal well-being. Through a holistic approach to wealth management, based on the premise that money is only one element in the overall chemistry of a happy life, readers will learn how to: overcome the challenges that the brain’s hard-wiring and the environment place on personal health and well-being; plan and invest to achieve personal goals and aspirations; become happier and avoid wealth-destroying behaviour to improve investment results; and help their kids achieve financial security and assume financial responsibility.

Combining the latest economic theory and behavioural research with compelling stories of those who have found peace beyond their bank accounts, including Warren Buffett, Archbishop Emeritus Desmond Tutu, Raymond Ackerman, Bill Gates and Patrice Motsepe, How Much Is Enough? is the perfect antidote to our acquisitive, materialistic times and a must-read for anyone who wants both financial wealth and personal well-being. Find happiness, and wealth will follow …

Andrew Bradley has been a leading figure within the wealth-and-investment industry over the past two decades. He is a Certified Financial Planner and has completed the Advanced Management Program (AMP) at Harvard Business School. Andrew has co-authored three books, hosted weekly radio shows, and is an active media spokesperson on financial planning, wealth and investment topics.

Arun Abey is the executive chairman of ipac and head of strategy for AXA in the Asia Pacific, a part of the global AXA group that manages over US$1.5 trillion of clients’ money and is ranked the 15th-largest company in the world by Fortune magazine. He is also an author and noted strategic thinker.

Andrew Ford is a marketing and communications expert who has held senior roles in the financial services and publishing industries in Australia and the UK. He is currently the head of marketing for ipac Securities.

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