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FMI’s ‘Gus The Bus’ rolls into town for 21 Lives launch

21 April 2017Grace Winter, FMI
Grace Winter, Marketing Manager at FMI.

Grace Winter, Marketing Manager at FMI.

Gus the Bus outside FMI’s offices in Umhlanga minutes before the welcome and launch of the FMI #21 Lives campaign.

Gus the Bus outside FMI’s offices in Umhlanga minutes before the welcome and launch of the FMI #21 Lives campaign.

Gus the Bus.

Gus the Bus.

Gus the Bus outside FMI’s offices in Umhlanga.

Gus the Bus outside FMI’s offices in Umhlanga.

Andrea Bodill and Chane de Fortier.

Andrea Bodill and Chane de Fortier.

Vernie Naidoo and Theresa Meintjies.

Vernie Naidoo and Theresa Meintjies.

Bronwyn Stone and Heidi Ferreira.

Bronwyn Stone and Heidi Ferreira.

Junita Vaghmaria, Vernie Naidoo, Ashika Ramsoonder and Bernie Adams.

Junita Vaghmaria, Vernie Naidoo, Ashika Ramsoonder and Bernie Adams.

Heidi Ferreira, Sandthiren Mudaly and Ashika Ramsoonder.

Heidi Ferreira, Sandthiren Mudaly and Ashika Ramsoonder.

Sandthiren Mudaly and Preston Narainsamy.

Sandthiren Mudaly and Preston Narainsamy.

Chane de Fortier, Grace Winter, Brad Toerien (CEO of FMI) and Andrea Bodill.

Chane de Fortier, Grace Winter, Brad Toerien (CEO of FMI) and Andrea Bodill.

Kyle Booysen, Tammy Paul and Lee-Anne Lock.

Kyle Booysen, Tammy Paul and Lee-Anne Lock.

The entire FMI team welcoming Gus the Bus at their offices in Umhlanga before it makes the journey around the country for the #21 Lives campaign.

The entire FMI team welcoming Gus the Bus at their offices in Umhlanga before it makes the journey around the country for the #21 Lives campaign.

Elmarie Samuel and Carla Rattray.

Elmarie Samuel and Carla Rattray.

Mariette Nel, Nomfundo Linda, Wendy Nevin and Devashni Maharaj.

Mariette Nel, Nomfundo Linda, Wendy Nevin and Devashni Maharaj.

A fun and heartwarming sight of a branded vintage VW bus was cheered and applauded into Umhlanga in front of FMI’s offices on 20th April 2017 in Durban. The bus, fondly referred to as “Gus the Bus”, is FMI’s newest staff member. Gus was welcomed by a team from FMI and their greater Bidvest family before it embarked on its first official journey to meet 21 inspiring people around the country, starting in KZN, who are at the core of their #21Lives Campaign.

“This year marks our 21st birthday at FMI, so in celebrating turning 21, FMI staff teams are travelling SA with “Gus The Bus” to capture 21 mini-documentaries of incredible people who have gone on to do amazing things while we’ve partnered with them during tough times of injury or illness. Our core belief at FMI is that everybody’s greatest asset is their ability to earn an income, and that the most important job of any life insurance benefit is to protect you and your family from the risk of a losing that income – whether it’s a temporary injury, illness, permanent, or even in the case of a death. Our #21lives campaign focuses on identifying and bringing to light the stories of these remarkable people, who have despite all odds, continue to reach their dreams and fulfill their plans and ambitions. We are passionate about protecting people’s lives and future dreams, as even a temporary illness or accident can seriously de-rail people’s lives.” explained Grace Winter, FMI’s Marketing Manager.

The #21Lives teams will be travelling around the country over the next two months to the provinces of KZN, Western Cape, Eastern Cape and Gauteng to meet with and capture the 21 remarkable claims stories of real people whose lives are a true inspiration. To follow Gus The Bus on his road to meet the #21Lives individuals, make sure you follow FMI on Facebook and use the hashtag of #21Lives to join the conversation.

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