ECR Toy Story reaches the R1 million mark with the help of FMI

Brad Toerien, CEO of FMI.

On Friday 2 December 2016, a live broadcast by Zaba Simbine and the ECR team from The Pavillion Shopping Centre revealed that FMI, a specialised life insurance company, with head offices in Durban, helped the Toy Story initiative reach their R1 million mark. A call from FMI’s CEO, Brad Toerien, in the early evening on Friday confirmed the generous donation of R50 000 from FMI during the Corporate Day Challenge.

East Coast Radio’s Toy Story kicked off in October 2016 with the intention of surpassing last year’s impressive goal reaching R1.5 million. Now in its 16th year, the campaign is one of the longest-running annual CSI initiatives in KwaZulu-Natal that strives to give joy to every child in a government hospital, children’s home and crèche in KwaZulu-Natal through the donation of toys.

This year, every cent of the funds donated to the campaign will be channeled into the Game AmaLunchbox project that is aimed at feeding children from disadvantaged backgrounds. This project was launched in 2008 to curb the detrimental effects of hunger on the educational development of children – with the insight that hungry children cannot concentrate on schoolwork. The AmaLunchbox project provides disadvantaged schools nationwide with the facilities to allow them to prepare nutritious meals in hygienic conditions.

FMI’s CEO Brad Toerien, explained, “It’s such an awesome initiative and we’re thrilled to have helped ECR reach the R1 million milestone with our donation. Although we are a national life insurance company, our head office is in Durban and we are passionate about supporting local charities and initiatives that aim to improve people’s quality of life which is intrinsic to our company values and policy offerings.”

East Coast Radio’s General Manager, Boni Mchunu, added, “Residents and business across KwaZulu-Natal have always generously supported this initiative as we aim to light up the lives of some of the province’s most destitute children over the end-of-year holidays. Together, we can all work towards building a better society in KZN.”

FMI is an established financial service provider that takes pride in creating life insurance products that are based on real insights from real people. FMI staff strive to look after their clients, rather than just cover them. “We exist to champion our customers, by ensuring effortless income support so that they can get back to achieving their ambitions in life - paying claims is something we celebrate, says Toerien.” Over the past 21 years FMI has become a leader in the life insurance, specialising in income benefits across all risk events. They’ve set a new benchmark in life insurance with a number of innovative products, including their recently launched Critical Illness cover.