DigiCore accelerates growth in Asia

Johannesburg Stock Exchange listed vehicle tracking group, DigiCore Holdings, has opened a regional company in Kuala Lumpur, Malaysia namely C-track Asia Sdn. Bhd. to spearhead the growth of its business across Asia. This is recognition of the increasing contribution that the continent is making to the group’s revenues as well as of the massive potential growth of Asia’s vehicle tracking market into the future.

DigiCore is already active in eight key countries in Asia through distribution partners and hopes to at least add another three to six countries to this list each year until it covers the entire continent. DigiCore is currently active in Bangladesh, Cambodia, Indonesia, Laos, Malaysia, Papua New Guinea, Singapore and Vietnam. It plans to move into India, Brunei, the Philippines, Saudi Arabia, Thailand and Sri Lanka during 2011. In addition, C-track Asia is also exploring opportunities in remaining countries under its portfolio namely Afghanistan, Armenia, Azerbaijan, Bhutan, China, Georgia, Iran, Japan, Kazakhstan, Mongolia, Myanmar, Nepal, South Korea, Syria, Taiwan, Uzbekistan and Yemen

The company’s vision is to eventually offer customers in the region the ability to track and monitor their vehicles across borders in southern Asia using its C-track vehicle tracking system. Says Omar Hatmi, managing director for C-track Asia Sdn. Bhd. member of DigiCore International Holdings BV: “The region sells over one million new vehicles – many of them commercial vehicles – the continent is an exciting growth opportunity for DigiCore. By establishing a direct sales and support office in the region to work with our key partners, we will be in an excellent position to accelerate our growth in Asia over the next three years.”

Hatmi previously was the Chief Operating Officer of TPL Trakker Ltd., DigiCore’s joint venture partner in Pakistan and saw the business grow to over 100,000 installed units during his 8 years’ tenure. The excitement and opportunity due to the economic development and foreign direct investment in many countries across Asia is flourishing, which is spurring the growth of the transport sector in the region. This, in turn, is growing the potential customer base for vehicle tracking solutions across the continent. C-track makes significant contribution to the bottom line and he feels this is the time that professional fleet operators should become aware of C-track and the benefits it brings to their business, proven globally on year on year basis.

The C-track GPS/GPRS fleet management systems feature sophisticated backend software that can help route planning to minimise overall distance travelled by multiple vehicles. This is critical to fleet customers in a continent where distances are immense. The strength of C-track MaXx & Online softwares allows quick entry into markets which traditionally took over 6 months before sales could commence. With the modular approach C-track sales commence within 2 months allowing partners to grow their business quickly and efficiently. Also the new products becoming available during 2011 will allow smaller fleet customers to join the fold and benefit from the technology as well. C-track Asia offers Stolen Vehicle Recovery (SVR), Fleet Management (FMS), Insurance & Leasing sector (ILS) and Personal Tracking through the distribution channel.

Thanks to ever-increasing GPRS network coverage, the C-track is more attractive than ever to Asian customers. The return on investment on C-track solutions can be measured monthly in reduced fuel and maintenance costs, lower accident rates and lower insurance premiums. DigiCore generates about 50% of its revenues from exports across Europe, the UK, the Americas and Middle East, Africa and Asia.