CIB Insurance announce launch of new logo and corporate identity

There is clear sign of change and growth at CIB Insurance, one of Hollards independent select partners generating over R210 million in annual premiums. A new logo, slogan and corporate identity signals CIBs continued commitment to development, improvement and innovation in the personal and commercial insurance industry.

Douglas Donnelly, CEO of CIB says of the new corporate identity: "By improving our logo and branding, we're emphasizing our dedication to being an accomplished provider of personal and commercial insurance to over 450 brokers nationwide."

'CIBs new CI is fresh and illustrates progressive momentum," says Clinton Aspeling, Sales and Marketing Director, "It shows that we are as focused, strong and as dedicated to providing our brokers with a service above any expectations as ever, and that we are continuously enhancing our ethos to better serve our clients."

The logo, which was developed by Wunderman - an internationally acclaimed marketing agency based in Johannesburg, is an evolution of the previous CIB logo. The new logo, with its crisp, clean feel, captures CIB's dynamism and excellence whilst bringing a sense of rejuvenation and growth to the company.

The new corporate identity also introduces a new slogan for the company: "_ _it happens". "The new strap line challenges convention with its originality," continued Clinton Aspeling. "It exemplifies our efficient approach to our clients and brings a somewhat lighthearted perspective to life's quandaries."

CIBs internal corporate identity launch boasts unique vision into the service they offer with values to support this. Douglas Donnelly commented, "Our behaviour is entrenched in our culture, that of "what can we do better" and a "can-do" attitude that cascades into every nook and cranny of the company. We invite prospective clients and brokers, to engage with us and experience what we call "The CIB Way!" Donnelly continued, "CIB Insurance Solutions vision is to be 'the' preferred choice for the professional broker, when considering his or her client's business or personal insurance needs. Second to that we would also like to be a recognised brand in the marketplace with a reputation for honesty, innovativeness, responsiveness, reliability and trustworthiness."

CIBs reformed values are governed by behavioural and attitudinal terms. These values are 'CARING, POSITIVE ATTITUDE, RELIABILITY and DRIVEN through which staff at CIB are enabled to offer true value to their clients.