BrightRock’s got the Vodacom Bulls’ BACK
BrightRock, South Africa’s fast-growing life insurer in its sector, joins the Vodacom Bulls as an associate sponsor as the two brands align themselves for a brighter future, both on and off the field.
With their Love Change message and a passion for rugby, BrightRock has made significant inroads as an associate sponsor since 2016 to Western Province Rugby and the DHL Stormers, and as the main sponsor of the annual BrightRock Players' Choice Awards for the last four years.
The Vodacom Bulls will proudly wear their #TrueToTheBlue jerseys knowing that they are backed by a homegrown South African company with the BrightRock logo fittingly placed on the back, just below their positional numbers.
"BrightRock committing their support of the Vodacom Bulls is a massive boost for us. There are many similarities between the brands, but the two that are most fitting for me is that they are at the cutting edge of their field and strive for perfection in everything that they do. The team and I are excited about the journey ahead, and with partners like BrightRock at our side, we believe that our fans are in for a special ride," said Blue Bulls Company CEO Edgar Rathbone.
BrightRock Deputy CEO, Suzanne Stevens concurs: “We’re proud to have the backs of the Bulls, one of South Africa’s most successful and beloved rugby franchises, as they help us spread our Love Change message. Just like life, rugby’s an unpredictable game – a lucky bounce of the ball can swing the game for or against you. Loving Change means embracing these game-changing moments and the opportunities they bring. BrightRock and the Bulls share the belief that, with skill and practice, it’s possible to become fitter and more adept at playing the game and learning to love change. We’re excited to be playing the bounce with them.”
