#artMOVESme debuts at 17th Annual Business Day BASA Awards, partnered with Hollard

A new campaign designed to capture the role of the arts in people’s lives is making its debut at the 17th Annual Business Day BASA Awards, partnered with Hollard.

An initiative of Business and Arts South Africa, #artMOVESme seeks to explore the value of the arts for both business and broader society, and will be ongoing after the awards take place on August 25th 2014.

“We’re very excited about launching #artMOVESme campaign,” says BASA CEO, Michelle Constant.
“The campaign is based on the understanding that the arts provide real value to everyone in society. It provides social capital, EQ, economic growth and social cohesion – but, more than that, it plays a vital and often powerful role in the lives of everyone.”

#artMOVESme takes the form of a dynamic, growing and open collection of digital images and texts, contributed by a diverse and broad section of individuals, organisations, businesses, institutions and more.

The first part of the #artMOVESme campaign is a graffiti hoarding featuring the work of artist Sindiso Nyoni aka R!OT, a self-developed artist, activist, multi -disciplinary designer and illustrator.

As a project of the 17th Annual Business Day BASA Awards, partnered with Hollard, the #artMOVESme graffiti hoarding will make its initial appearance at Hollard’s Johannesburg offices on August 13th. There, staff and visitors will be able to engage with Nyoni’s images, using the pink Post-Its that are part of the hoarding to write about or illustrate how the arts impacts on their world.

“Although our involvement started with the deep passion of our founders, it has become clear to us over time that the arts is another avenue that helps us to be catalysts for positive and enduring change in South African society,” says Heidi Brauer Hollard Chief Marketing Officer.

The #artMOVESme graffiti hoarding will then move to the Market Theatre where this year’s 17th Annual Business Day BASA Awards, supported by Hollard will take place.

At the end of the awards, the hoarding will move to various public venues, marking the start of what is #artMOVESme’s ongoing aim: to enable everyone to have their say about the role that the arts plays in their lives.

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