With One Month to go to DAREdevil Run 2013 age diversification is a major goal
Kurt Solomon, DAREdevil Team leader with Mark Pilgrim and two DAREdevil Ambassadresses at an event at St Johns College to promote the run.
The fact that 15 year old males are at risk of getting testicular cancer, has motivated the DAREdevil Team to promote the run in a variety of ways this year including high schools; the Cyclethon last weekend; a recent underwater hockey event as well as to go all out to gain the support of radio celebrity Mark Pilgrim and iconic marathon runner Bruce Fordyce to help spread the word to diverse groups of people.
"The DAREdevil message is clear: Early detection saves lives! And our aim this year is to radically expand the diversity of age and interests of those who sign up to run this year in eight cities,” says Carel Nolte, spokesman for Etana who sponsors the event and initiated it 5 years ago in Johannesburg.
"From year one, we have had a loyal group of university students and we want to lower that age to guys in high school. DAREdevils become committed to doing self-exams at least once a month and that's how we're going to run cancer outta town. And this includes testicular cancer where the primary risk age is 15 to 38 and prostate cancer mainly over 50. Existing DAREdevils, like major intermediary Barker Brothers, has signed up to run with their sons and that is a cause for celebration and we appeal to all past runners to bring along sons, nephews and any friends – young or old – to get them on a life protective track.”
The 2013 DAREdevil Run will take place in eight SA cities this year, as well as Miami in the USA. South African locations on November 8 are: Johannesburg, Durban, Pretoria, Cape Town, George, Midlands, Richards Bay and Gramstown … with Dulstroom on November 9.
And there are incentives! Carfel explains "We are offering financial incentives to individuals, groups or institutions who are responsible for signing up the most DAREdevils this year and we're tracking this on http://www.daredevilrun.com/.
