POPIA: Focus on Consent and Legitimate Interest

10 September 2020 LexisNexis
Ahmore Burger-Smidt

Ahmore Burger-Smidt

Companies and business entities have been given a one-year period in which to comply with the legislated requirements of the Protection of Personal Information Act (POPIA), as set out by President Ramaphosa in July this year.

POPIA regulates the processing, management, storage, and protection of personal information to protect the right to privacy of the individual, protecting against identity fraud. The Act is complex and will bring South Africa into a new era in the regulation of how private and public sector organisations handle the data and personal information of customers and clients – both past and present.

POPIA and data privacy expert and author, Ahmore Burger-Smidt will focus on a key aspect of the Act – Consent and Legitimate Interest - in a free webinar hosted by leading legal technology provider, LexisNexis South Africa. The webinar on 16 September at 10H00 is the third instalment in the POPIA series, with the first two sessions introducing the Act, how it will affect businesses and the way organisations handle personal data.

Burger-Smidt is the head of the Data Privacy Practice Group at Werksmans Attorneys and co-author of A Commentary on the Protection of Personal Information Act published by LexisNexis. As an expert, she is regularly consulted by businesses and the media on the intricacies of POPIA and in this session will dissect what the terms Consent and Legitimate Interest mean and how they apply to the Act.

Frequently referred to in the Act, the term “legitimate interests” mainly relates to potential defences available to those companies or persons who are not in compliance with certain of the requirements set out in the Act, for example consent to process personal information.

The complex nature of the various sections of the Act mean that the term, “Legitimate interests” could be considered open to interpretation, with the Regulator having the final word in determining its scope. As such, having a comprehensive understanding of this aspect of the Act should be considered a priority for organisations, their legal representatives, compliance officers and those staff responsible for capturing and processing data and personal information to ensure they remain compliant with the law.

Feeling unsure about the terms of the Act and whether or not your organisation will be deemed compliant? Click here to register for the free POPIA Webinar by Ahmore Burger-Smidt, brought to you by LexisNexis on 16 September 2020 at 10H00.

Quick Polls


Which of the following factors will make the biggest difference to the profitability of a short-term insurance brokerage over the next five years?


Implementing tech-backed distribution platforms
Diversifying into specialist risk management & risk advisory services
Renewing focus on the broker-client relationships
fanews magazine
FAnews October 2020 Get the latest issue of FAnews

This month's headlines

Transformation trends - Tough commission procurement rule could dent insurers’ B-BBEE scorecards
Business interruption losses… the uninsurable
Are annuities tailor-made for today’s investors?
Reframing clients’ notions about retirement
In search of sustainable drought solutions
From risk to resilience - What the latest mindshift means for insurers
Subscribe now