Investment & Retirement Expo Emphasises Need for Life Planning

In its fourth year, the expo continues to grow, and posted an 18% increase in visitor attendance last year.

 

Exhibition sponsor, Efficient Group says this increase in attendance highlights an important trend in the local market. "South Africans are finding it necessary to become more astute in preparing for the different stages of life. Investing in real estate, short and long-term financial investments, insurance, education, retirement, and even family vacations are all important considerations when compiling an appropriate financial plan. The longer you wait to implement your investment and lifestyle strategy, the less satisfying the quality of your life could be in the medium- to long-term,” said Efficient Group CEO Heiko Weidhase.

 

It’s a hard-hitting message, but one that the Investment & Retirement Expo conveys in a positive and proactive manner at an event that is educational, constructive and engaging.

 

"In the past our visitor profile has leaned more toward the 40-plus age groups, but this multi-faceted show is for everyone aged 20 and older. It’s not just about retirement. It’s about your whole life’s journey, from your first paycheck to your last investment pay-out, and about how investment planning and healthy living can contribute to a quality lifestyle at any age,” explained Lynn Chamier, General Manager of Thebe Reed Exhibitions.

 

With the slogan "Live. Plan. Play.” the show’s exhibitors include investment, insurance, retirement and financial planning, health, wellness, fitness and lifestyle solutions, real estate, home and security products, travel destinations, retirement living and care products and services.

 

In addition to well-presented and world-class exhibits, visitors are entertained and enlightened by interactive fitness activities and demonstrations. A series of thought provoking, free workshops allow visitors to learn from, meet and ask questions of renowned South African economists, investment managers, financial planners and health, wellness and lifestyle experts.

 

Weidhase commented on Efficient Group’s experience at the 2013 expo: "Over and above enabling us to share our expertise and knowledge through the various workshops held over the three days, we received the added benefit of enhancing our brand awareness, meeting other role players in the retirement industry and introducing our services to a large number of new clients.

 

"The Efficient Group will be back at the Expo in 2014 with valuable market information, investment advice and professional financial planners to assist the public in their long-term financial and investment planning.”

 

To spread the word that the Investment & Retirement Expo is "Your expo for perfect planning, efficient investing, positive living and healthy ageing,” the organisers go to market with a strategic and integrated marketing campaign. Via advertising and PR in mainstream, niche and social media, loyal visitors are encouraged to return and new audiences are persuaded of how richly rewarding this expo can be.

 

"At the end of the day, money, purpose, family, health, lifestyle, where and how we want to live are the key drivers for those who choose to invest in a positive life plan. At the Investment & Retirement Expo visitors will find all the tools they need to help make their plans real,” concluded Chamier.

 

Those companies, whose target market includes active, engaged and motivated life planners and who wish to exhibit at the expo can contact Lynne Levy at lynne@ThebeReed.co.za. To explore sponsorship opportunities contact Louise Barry Taylor at louise@ThebeReed.co.za

 

If you’re planning to visit the Investment & Retirement Expo, diarise 24-26 October now, visit the website www.retirementexpo.co.za for more information and follow the expo on Facebook and Twitter.