The PROFIDA Team’s efforts to raise the profile of its brand by adopting a high visibility approach at relevant conferences and exhibitions is paying dividends with the group again taking home an award for its stand at the recent 2012 convention of the Fi
PROFIDA, a leading technology provider of financial services and insurance software solutions, invested in a custom-designed exhibition stand that won the silver award in the category for design and people. The exhibition excellence awards recognise companies that demonstrate the importance of including exhibiting as an integral promotional component in their annual plans.
According to Daniel Putra, MD of the PROFIDA Team: “Having spent over a decade establishing our software solutions and building relationships in the financial services industry, PROFIDA has over recent years placed greater emphasis on marketing and building our brand as a preferred developer of software solutions.”
Putra added that exhibitions facilitate direct personal interaction, allowing PROFIDA to communicate personally with its target audience who are able to experience software products in a tangible way.
“To facilitate this interaction, the stand has an open and friendly look and feel. At the same time we wanted to communicate, without cluttering the display, the message that PROFIDA software solutions cater for the life and non-life financial services and insurance sectors.
“It is important that our diverse client base of underwriters, broker administrators and intermediaries identify with our marketing messages,” said Putra.
From an environmental perspective, another important factor was to re-use stand components for future events.
Because the process of building and then removing the stand can scratch the graphics display, the solution was to print graphics on a washable textile which can be easily re-used for exhibitions, road shows and office displays.
PROFIDA is the only software solution which provides a desktop, web-based and combined edition for the financial planning sector. For the short-term insurance sector, PROFIDA has a comprehensive insurance management suite.
As a result, company sets the pace as a technology leader in the competitive financial needs analysis (FNA) and insurance management software market.