Mutual & Federal, a member of the Old Mutual Group, was named the winner of the most interactive stand at the annual Insurance Conference that took place at Sun City from 10 - 12 June 2012.
“The Mutual & Federal stand was not only attractive and inviting, it also encouraged delegate participation - and that’s what made it a winner”, says Pat Hunter, Events and Communications Manager at the Insurance Institute of South Africa (IISA).
Delegates who visited the short-term insurer’s stand were treated to a photograph opportunity which resulted in their individual photographs being transformed into personalised magazine covers.
“We also used touch-screen technology to gather information about what’s important to our brokers when doing business with Mutual & Federal”, says Vuyo Lee, the Mutual & Federal Executive responsible for the Brand, Customer and Transformation portfolio at Mutual & Federal.
The Insurance Conference is hosted by the IISA, the Financial Intermediaries Association and the South African Insurance Industry Association. It is a flagship event that offers delegates an opportunity to debate issues facing the short-term insurance industry, while providing a platform for industry members to engage and network with each other.
Mutual & Federal is one of the leading short-term insurers in southern Africa.
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