Instinctif Partners wins top African public relations accolades for Bryte Insurance rebrand and thought leadership campaign

16 May 2018 Instinctif Partners Africa

Instinctif Partners work for Bryte Insurance wins a PRISM and two SABRE awards

The South Africa and Botswana rebrand and thought leadership campaign for proactive business risk specialist, Bryte Insurance, facilitated by international business communications consultancy, Instinctif Partners Africa, has scooped three major regional public relations awards, a Certificate of Excellence and an EMEA nomination.   

The winning streak began with a Silver PRISM Award win for best campaign in the Corporate Communication category at the 2018 PRISM Awards in Johannesburg.  The PRISM Awards, Africa’s most sought-after awards within the public relations industry, recognises the successful incorporation of strategy, creativity and professionalism into communication campaigns. 

This award was closely followed by three Africa SABRE Award accolades, which were presented at a gala event in Gaborone, Botswana and attended by communication professionals from across the continent.  These accolades include:

  • Diamond SABRE Award for Superior Achievement in Reputation Management
  • Gold SABRE Award in the Financial and Professional Services category
  • A Certificate of Excellence for Corporate Image in the Gold SABRE Awards category 

The SABRE Awards provide both regional and global platforms that celebrate excellence in communication at an international level.  It recognises campaigns that demonstrate the highest levels of strategic planning, creativity and business results.  The Bryte Insurance rebrand and thought leadership campaign has also earned a spot as a finalist in the Institutional Image category of the EMEA Gold SABRE Awards which will be hosted in Amsterdam on 23 May. 

“We are elated to have received such illustrious honours from the most respected public relations platforms, internationally.  As a people-centric business, we take pride in ensuring effective and transparent communications at every level – from our employees to our partners, customers and other stakeholders.  We are immensely proud of the success of our partnership with Instinctif Partners and appreciate the strategic counsel and support provided at every juncture.  The consultancy has been instrumental in strengthening our stakeholder relationships and entrenching our business in South Africa and Botswana,” said Nicholas Francis, Chief Marketing Officer at Bryte Insurance Company Limited 

Speaking on the recognition, Deanne Chatterton, CEO at Instinctif Partners Africa said; “It is a wonderful privilege to be leading a creative and progressive team that consistently delivers advisory, content and campaigns of the highest standards.  We see ourselves as extensions of our clients’ businesses and are proud of the relationships we have built over the years.  Our long-standing partnership with Bryte is testament to this and we are grateful for the business’ continued confidence in our expertise and strategic competency to support them, especially during periods of major transition.”


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