South Africa’s insurer, made for women, 1st for Women Insurance, has been honoured as one of the Top 3 Insurers in the Short-term Insurance Industry in the prestigious Ask Afrika Orange Index Benchmark.
This follows hot on the heels of 1st for Women being rated as one of the World’s Best Insurers by Forbes 2024, winning 1st place as the best in homeowners insurance by Forbes insurance in South Africa, as well as ranking as one of the Top 5 insurance providers and brand winners in the financial service section of KLA’s most recent edition of The Quarterly Buzz.
Founded in 2001, the Ask Afrika Orange Index® is the broadest and most widely referenced service excellence benchmark in South Africa. Interviewing over 48,000 customers across numerous industries, the Orange Index® measures various elements, including customer satisfaction, emotional satisfaction, and loyalty.
“We are hugely honoured and humbled by this award,” says Head of 1st for Women Insurance, Seugnette van Wyngaard, “For more than 20 years, we’ve been insuring the fearless women of South Africa with a world-class product. In addition, the 1st for Women Foundation has raised over R100million and helped over 100 000 women, with a bold emphasis on the fight against GBV.”
“Being recognised by Ask Afrika carries special significance, because its results are determined by actual customers - real people who trust us to be proactive and efficient in keeping them safe and covered. People who show that our unwavering commitment to speaking to the specific needs of women, our tailored approach in providing them with products and services that meet their unique requirements, a customer focus that makes them feel understood, valued and supported, and a rock-solid devotion to empower them and see them succeed is paying off in the biggest and most beautiful of ways. It’s a massive team effort that we are proud to celebrate, with one free hand already planning on how we can further improve and break new ground. The future is FEARLESS.”
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