Zanele Ntulini appointed FMI’s new CMO

Zanele Ntulini, Chief Marketing Officer (CMO) at FMI, a Division of Bidvest Life Ltd

Life insurer, FMI (a Division of Bidvest Life Ltd), recently announced the appointment of Zanele Ntulini as its Chief Marketing Officer.

“We’re excited to have Zanele join the FMI executive leadership team where she will contribute to the company’s continued focus on innovation, growth and transformation,” said Neil Wolno, FMI Acting CEO. “As a brand and communications leader, she brings a wealth of knowledge and experience to the table. I am confident that she will elevate our brand and take FMI to greater heights.”

Ntulini is a strategic marketing and advertising executive with 19 years’ experience in building strong brands, and developing and implementing marketing strategies that translate into effective integrated marketing communication solutions. Combined with her classical marketing experience, she brings a strong entrepreneurial flair to FMI at a time when the insurer is poised for making a splash in the life insurance space.

Ntulini holds an impressive track record, having held various roles in the marketing departments of Liberty, Old Mutual, Discovery Health and Hollard. She has agency and consulting experience, having co-owned a through-the-line advertising and design agency in the Western Cape and serving as Managing Director at Collective ID.

In 2016, Bidvest Financial Services acquired FMI, which positioned the company for its next phase of growth and reinvention of systems, technology and processes.

Ntulini said, “I am very excited to join FMI and to be working with the marketing team to reposition the brand, ramp up digital marketing transformation and partner with our financial advisers by placing the client at the heart of everything we do.”

“As a company whose vision is to be the leading provider of income protection insurance to all South Africans, we look forward to Zanele’s leadership role in shaping the future of the FMI brand and contributing to our transformation journey and business growth.” Wolno concluded.