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The Insurance Crime Bureau appoints a Head of Marketing

26 September 2018 The Insurance Crime Bureau
Ibrahim Kurubally.

Ibrahim Kurubally.

The Insurance Crime Bureau is excited to announce that Ibrahim Kurubally has recently been appointed as the company’s first Head of Marketing. Previously, the Insurance Crime Bureau did not have a specific position for the marketing role, however due to their growing presence in the insurance industry as the fraud watchdog, it was important to incorporate a senior marketing role to take the brand forward.

Ibrahim joins the Insurance Crime Bureau with over 10 years’ experience in the marketing field, having worked in the insurance industry for a number of years. Ibrahim will be involved with continuing to build on the already established brand of The Insurance Crime Bureau as well as extending their industry influence, which will aid in the impact they have as a united force to combat insurance fraud and the related crimes. Kurubally says that, “I am excited to take the Insurance Crime Bureau brand forward and build upon an already solid brand foundation.”

The Insurance Crime Bureau has also recently launched its refreshed image and undergone a total rebrand. Ibrahim says that, “it is important to keep the momentum going with the exposure of the new brand and ensure that The Insurance Crime Bureau becomes a household name when it comes to discussing the fight against insurance fraud!”

When asked about the new role created at the Insurance Crime Bureau, company CEO Garth de Klerk said that, “It became a necessity to have a senior position focussed purely on the marketing and brand aspects of the business to ensure membership growth and continuity, as well as making sure the brand recognition continues to grow within the industry.”

De Klerk said that, “Ibrahim’s enthusiasm and drive is a great addition to the Insurance Crime Bureau team, and that he is expecting great things from him in terms of growing our brand exposure and credibility.”

 

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