Santam appoints Head of Web Channel

New Head of Web Channel: Lunga Siyo

Appointment signals development of an E-commerce Channel for Santam-

Santam, the market leader in short-term insurance, is pleased to announce the appointment of Lunga Siyo as Head of Web Channel. The appointment is effective from 1 August 2011.

Lunga will drive the creative concepts, strategy and launch of Santam’s E-Commerce Channel that will allow current and potential policy holders to assess and choose suitable products across the Personal Lines service offering.

Whilst Santam considers brokers as the key channel of choice to communicate with clients on its various products, the launch of the web based E- Commerce channel will provide clients with an additional channel to access the short-term insurer’s offering.

Through the new channel, Lunga’s role will include attracting a new market to the pool of Santam’s client base, thereby growing the business through new revenue generation and increasing market share.

Lunga comes with vast web strategy expertise. He joins Santam from MTN where he was a Channel Development Senior Manager responsible for maintaining and increasing the company’s web channel profitability. He also launched and headed up the Sales Agency of the SABC, where he oversaw the generation of revenue through the use the web platform, allowing the broadcaster’s content to be sold over new platforms such as websites in addition to traditional broadcast platforms.

Yegs Ramiah, Head of People and Brand at Santam says: “Lunga is an experienced web channel strategist with a strong business acumen and leadership aptitude. We are confident that he will utilise his wealth of expertise to develop innovative web channel strategies that will allow Santam to continue delivering on its mandate of Insurance, Good and Proper.”

An MBA graduate, Lunga has solid marketing experience gained from his position as a Retail Business Planning Manager for Beyond Petroleum (BP). His qualifications include a Bachelor of Science (Hons) degree in Applied Accounting from Oxford Brookes University (UK) and a National Diploma in Cost and Management Accounting from the Cape Peninsula University of Technology.