New Genasys Sales Executive sees 'bright future' for IT enhancements

There is a bright future for companies enhancing insurance companies' service delivery to policyholders, says Lizelle van der Merwe, recently appointed as sales executive at Genasys Technologies' Johannesburg office.

Dynamic and well-qualified, Van der Merwe joined Genasys a few months ago with a desire to assist the company in becoming the leading service provider to defined market leaders in the industry.

A Stellenbosch-head quartered IT company, Genasys' leading management and customer information system for the short-term sector Software Key for Insurance (SKi) is sold locally and in the United Kingdom.

"I was attracted to Genasys for several reasons," said Van der Merwe, who has previously been employed at Glenrand MIB and Insurance Outsourcing Managers (Pty) Ltd.

"Certainly, I wanted to work alongside the dynamic individuals who make up the significant team behind the name as I believe their dedication to provide the best service offering to key market players is unrivalled by other service providers to the short term insurance industry.

"I also recognize that my skills and experience would benefit the company and provide me with the opportunity to actively contribute to the growth of the business.

"I look forward to demonstrating how well-developed and implemented ICT tools like SKi can cut costs, improve service and increase profits for brokers, their companies and the industry as a whole," she said.

Photo : Lizelle van der Merwe