Masthead appoints new compliance head

Masthead, South Africa’s largest support organisation for independent financial advisors, has appointed Elana Honiball as the company’s new head of compliance and she assumes the position from 1 May 2012.

Currently the Masthead Regional Compliance Manager in Durban, Honibal has a wealth of experience in the financial services industry. She has spent the latter eight years in the compliance field, offering compliance services to Masthead members since its launch in 2004.

Honiball’s key responsibility will be to set and implement Masthead’s compliance direction and strategy. She will help to define the development and delivery of compliance, focusing on the strong synergies between the company’s business development and compliance offerings, and ensure the Masthead compliance team comprises technically competent professionals.

Another important aspect of her role will be to develop and maintain relationships with key industry stakeholders like the FSB and the FAIS Ombud.

Homiball is well qualified for her role, with a BCom Honours, Certificate in Compliance Management and several industry related exams. Through her exposure to various areas within one of the top financial service providers, she has gained valuable key insights and an all-round perspective of the industry.

“I am hugely excited about taking up the position and am pleased to be able to continue assisting Masthead members with this important aspect of their business,” says Honiball. “As a core service of Masthead, I aim to maintain and enhance the current high standards of compliance that member advisors currently enjoy.”

Ian Middleton, managing director of Masthead, added, “In a business where long term relationships are highly valued, it is a pleasure to welcome Elana to her new role, especially considering her long-term association with Masthead and our members. I am confident that Masthead’s reputation in the industry for compliance will go from strength to strength.”