Dawie Loots - The new leader of MUA Insurance Acceptances

Dawie Loots has been announced as the Chief Executive Officer (CEO) of MUA Insurance Acceptances. Loots has been with the company since 2012 in the position of Chief Financial Officer and has been on the company’s Board of Directors since 2014.

Loots, a qualified Chartered Accountant, says that he wants to continue building on the strong foundations that were laid by his predecessors. “By doing so we strive to make it as easy as possible for our business partners to deal with us and to maintain the excellent service levels that they have become accustomed to.” 

He says that personal lines insurance, even in the high net worth space, is increasingly commoditised and the company is constantly challenged to stay relevant and stand out in a very competitive market. “I am extremely privileged to have the support of a highly experienced and competent leadership team. Together we will continue to strive towards being the best in what we do.” 

“As the saying goes: If something isn’t broken, don’t fix it. This is exactly what I will be doing at MUA as I believe that the company is in a very good space at the moment. We have a very strong brand and our products are well-known and respected by our brokers and clients.  Our staff is committed to ensure our brokers and clients enjoy a premium experience and we’ve got the support of loyal business partners in Telesure, Lireas and Hannover-Re which enables us to focus our attention on fulfilling our promise of insuring the individual,” he says. 

MUA has been in existence for almost thirty years and was the pioneering underwriter for the specialist motor insurance industry in South Africa. Loots says that, “MUA has become South Africa’s leaders in tailoring insurance risk management solutions for the discerning short term personal lines market and we will continue to maintain this level of excellency.” 

Prior to working at MUA, Loots was employed within the wine industry where he headed up the finance team of one of the top South African wine exporters.  Before that he was working in the private banking space. “I have always found the financial services industry to be very exciting due to its dynamic nature, the talented individuals operating within this space and the way technology has an impact on the industry as a whole,” he states.   

“I am very excited about the future of MUA and to get to know more of the remarkable people in our industry. I want to reassure all clients and brokers that MUA will remain committed and continue to build strong relationships based on mutual trust and respect. Very exciting times lie ahead and I am looking forward to this new venture,” concludes Loots.